Lerner J. Personal Page
April 26, 2010
Mr. Jason Kilar, Director of Marketing
The Hulu Company
12312 W. Olympic Blvd. Los Angeles, California 90064
Dear Jason:
I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Hulu's need to promote its website to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing how and why this internet television sensation is the future for us all.
As you noted yesterday, Hulu feels that it must establish a Hulu Plus option with a fee for Gen Y now to see if people would buy the product for more features and options. I believe Proximity can work with you to develop a comprehensive campaign that uses advertising media to achieve that goal.
We can provide you with customized surveys and focus group results to help shape Hulu's image as a progressive, green company. Our faculty consultants can advise your sales force on how to get more movie and TV show options, and our production teams can make extremely appealing ads that can be magnets for Gen Y. In addition, we have trained student marketers who can promote Hulu on social networks such as Facebook so it attracts the younger audience. Our research shows that putting up ads on the computer is a far more effective strategy for reaching Gen Y than putting out conventional banner ads.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Hulu’s Gen Y company image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
Lerner J. Personal Page
April 26, 2010
Mr. Jason Kilar, Director of Marketing
The Hulu Company
12312 W. Olympic Blvd. Los Angeles, California 90064
Dear Jason:
I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Hulu's need to promote its website to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing how and why this internet television sensation is the future for us all.
As you noted yesterday, Hulu feels that it must establish a Hulu Plus option with a fee for Gen Y now to see if people would buy the product for more features and options. I believe Proximity can work with you to develop a comprehensive campaign that uses advertising media to achieve that goal.
We can provide you with customized surveys and focus group results to help shape Hulu's image as a progressive, green company. Our faculty consultants can advise your sales force on how to get more movie and TV show options, and our production teams can make extremely appealing ads that can be magnets for Gen Y. In addition, we have trained student marketers who can promote Hulu on social networks such as Facebook so it attracts the younger audience. Our research shows that putting up ads on the computer is a far more effective strategy for reaching Gen Y than putting out conventional banner ads.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Hulu’s Gen Y company image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
Sincerely,
Jarret Lerner
Associate Media Analyst
enclosure